Find Your Direction.
Ready to stop guessing and start posting with purpose?
We'll turn your social media from a collection of disconnected posts into a clear, strategic roadmap built around your brand, your audience and what you want to achieve.
DON'T FEAR THE REAPER, SAVE YOUR SOCIALS FROM THE VOID
Research-Led
Audience-Focused
Competitor-Informed
Built For Action
THE GAMEPLAN
Go your own way
Great social media starts with knowing what you're trying to achieve.
Instead of jumping straight into content, we'll take a step back and look at the bigger picture: your brand, your audience, your current social presence, your competitors and the wider industry you're operating in.
We'll uncover what's working, identify opportunities and turn those insights into a clear strategy that gives your social media direction.
Because when you know who you're talking to, what you want to say and why you're saying it, creating content becomes a whole lot easier.
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SERVICES
We built this city
SOCIAL MEDIA AUDIT
Before you can turn things up, you need to know what's already working.
We'll take a close look at your current social presence, from your profiles and content to performance, engagement and your place in the wider landscape. We'll uncover what's hitting the right notes, what's falling flat and where there are opportunities to make your social media work harder.
Soundcheck
We'll explore: 🎤 Profile & Presence · 🎸 Content · 🔊 Performance ·
🫶 Audience & Engagement · 🥊 Competitor Snapshot · ⚡ Opportunities
YOU'LL LEAVE WITH
A clear picture of your current social media performance, plus practical recommendations you can actually act on.
COMPETITOR DEEP DIVE
Knowing what your competitors are doing is useful. Knowing why it's working is where things get interesting.
We'll dive deep into three key competitors, looking beyond surface-level likes and followers to uncover their positioning, content, platforms and audience engagement. Then we'll turn those insights into opportunities for your brand to do things differently, stand out and carve out your own space.
Who's on the bill
We'll explore: 🎯 Positioning · 🎸 Content & Creative · 📱 Platforms ·
🔊 Engagement · 🥊 Strengths & Weaknesses · ⚡ Gaps & Opportunities
YOU'LL LEAVE WITH
A clearer view of your competitive landscape,
and the opportunities your competitors might be leaving behind.
SOCIAL MEDIA STRATEGY
No more posting for the sake of posting. We'll bring together your goals, audience insights, industry research, competitor findings and brand personality to create a social media strategy that's completely your own.
From the platforms you prioritise to the content you create and the goals you're working towards, you'll have a clear roadmap for showing up with purpose, consistency and a whole lot more confidence.
Set the stage
We'll build: 🎯 Goals & Objectives · 👀 Audience Direction · 📱 Platform Strategy ·
🎸 Content Pillars · 🎨 Creative Direction · 📈 Growth & Measurement
YOU'LL LEAVE WITH
A practical social media roadmap that tells you
what to do, why you're doing it and where to go next.
Who is this for?
You might be ready for a strategic reset if...
👉 You're posting without purpose
👉 You're lacking a clear direction
👉 You're unsure where to show up
👉 You're struggling to stand out
👉 You're watching competitors pass by
👉 Your unsure what's working
You don't need to make more noise.
You need to make the right noise.
LET'S PICK YOUR SETLIST
PACKAGES
The ace of spades
Social
Media Audit
FROM £895
🪞
⚡ Full social media audit
⚡ Performance observations
⚡ Profile review
⚡ Competitor snapshot
⚡ Actionable recommendations
BEST FOR:
For brands who need clarity on what's working and where there's room to improve.
Competitor Analysis
FROM £695
🕸️
⚡ Analysis of 3 competitors
⚡ Content & platform analysis
⚡ Positioning & messaging
⚡ Strengths & weaknesses
⚡ Opportunities & gaps
BEST FOR:
For brands who want to understand their competitive landscape and find opportunities to stand apart.
Social Media Strategy
FROM £1,495
🔮
⚡ Bespoke strategy
⚡ Audience & industry research
⚡ Platform recommendations
⚡ Content pillars & direction
⚡ Goals, KPIs & next steps
BEST FOR:
For brands ready to turn research and insight into a clear social media roadmap.
FAQs
Hold the line
Can I book the audit on its own?
Yes. The audit can be purchased as a standalone service if you need a clearer picture of your current social presence.
Do I need the audit before booking a strategy?
Not necessarily. If you're booking the full strategy package, the audit and competitor research form part of the strategic process.
How many competitors do you analyse?
The Competitor Deep Dive includes an in-depth analysis of three key competitors.
Can you implement the strategy for me?
Absolutely. You can take the strategy away and implement it yourself, or continue with TGW for ongoing social media management.
How long does the strategy take?
This will depend on the scope and complexity of your business, but we'll agree the timeline with you before work begins.
READY FOR THE TOUR?
Got the strategy?
Let's put it into action.
A strategy gives you the roadmap, but you don't have to navigate it alone.
If you'd rather have someone take your strategy from paper to platform, we can continue into ongoing social media management, putting the plan into action, creating your content and continually refining the approach as your brand grows.