Case Study:
Let's Talk About Money
Making financial education impossible to ignore.
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Project Type: Social Media Strategy & Content Creation
Experience: Agency Client Work (completed prior to The Gemini Way)
9K+
Strong community
1M+
Impressions
10K+
Engagements
WHO ARE THEY
Let's Talk About Money
First Wealth is a certified B Corp group of chartered financial planners, founded in the wake of the 2008 financial crisis with a mission to create a better approach to financial planning.
Recognising the need for more accessible and engaging financial education online, First Wealth launched LTAM to challenge traditional finance conversations and create content that helped people better understand their money.
WHAT WE DID
It's a long way to the top
BUILDING LEGENDS
First Wealth recognised that social media was increasingly filled with financial advice from unqualified voices.
The aim behind Let's Talk About Money was to create a trusted platform that made financial education more accessible, engaging and relevant, helping audiences make more informed decisions about their future.
Taking the spotlight
FOUNDATIONAL BEGINNINGS
Working closely with the First Wealth team, I helped develop an organic social strategy and engaging content approach designed to build LTAM's presence from the ground up.
From interactive designs and thought-provoking discussions to educational content that simplified complex topics, we created a digital presence that stood apart in the finance space and encouraged meaningful conversations.
Creating a trailblazer
AMPLIFYING REACH
Through a strategic combination of creative content, community engagement and audience-focused storytelling, LTAM grew into an engaged online community within the finance space.
Over the course of the project, the platform built a community of 9K engaged followers, generated over 10K interactions and achieved 1M impressions.
Despite periods of redevelopment and restructuring within First Wealth, the strategy allowed LTAM to maintain momentum and continue building meaningful engagement when active.
Maximising mastery
PUSHING LIMITS
Generating impact
The growth of Let's Talk About Money created opportunities to collaborate with recognised voices in the finance and business space, including Zanna Van Dijk, Laura Whateley and other industry experts. These collaborations helped strengthen LTAM's credibility while introducing the platform to new audiences.
The success of the project also supported First Wealth's wider business goals, generating valuable leads and conversions, creating opportunities for dedicated team roles and eventually contributing towards the evolution and rebrand of LTAM into Thrive Money.
Crafting digital success
Let's Talk About Money demonstrated the power of combining creativity, strategy and education to build an engaged community around an important topic.
Through thoughtful content, audience-focused storytelling and a clear understanding of the platform's purpose, this project helped transform financial conversations online and create a trusted space for meaningful engagement.
Ready to amplify your brand's online presence? Whether you're launching something new or looking to reignite your digital impact, The Gemini Way is here to help you create content that connects, inspires and gets people talking.