Case Study:
The Happy Belly
THE PROOF: THE HAPPY BELLY THE PROOF: THE HAPPY BELLY THE PROOF: THE HAPPY BELLY THE PROOF: THE HAPPY BELLY THE PROOF: THE HAPPY BELLY THE PROOF: THE HAPPY BELLY THE PROOF: THE HAPPY BELLY THE PRO
3K+
Strong community
2M+
Impressions
10K+
Engagements
WHO ARE THEY
The Happy Belly
Happy Belly is a new entrant on the UK savoury food scene, that is obsessed with creating foods that make people happy.
They started experimenting with flavours and ingredients in their kitchen at home, cultivating mouth-watering scotch egg combinations they couldn’t help but share. They quickly realised there was a gap in the market, and over a couple of years, they went from strength to strength and outgrew their social media assistant.
WHAT WE DID
It's a long way to the top
FORGING TRIUMPH
Starting with a solid foundation, Happy Belly aimed to expand its reach like never before through the strategic use of social media channels. The goal was to create a loyal fanbase across the UK, one that would appreciate and happily pay a little more for the superior quality and creativity that Happy Belly brings to the table.
Lighting up the stage
MEDIOCRE TO STARDOM
Working with a small budget, we collaborated closely with the owner to craft a comprehensive strategy that would enable Happy Belly to make waves in the artisan food sector. Our approach was designed to effectively target both B2C and B2B markets, ensuring a broad and impactful reach. Through careful planning and innovative tactics, we maximized every resource to create a significant presence in the market.
Molding digital icons
ACCELERATING GROWTH
By focusing on high-quality, engaging content and strategic social media use, we not only amplified Happy Belly's brand awareness but also drove substantial engagement and growth across all platforms.
In the year of working with them, we achieved over 10K engagements and over 2M impressions across Facebook and Instagram. This impressive reach resulted in a significant influx of both in-store and online purchases and led to the largest surge in B2B sales to date.
Harnessing prowess
EXPLORING NEW FRONTIERS
Capturing the spotlight
This increase in conversions allowed the brand to successfully launch three complementary product ranges: Calzones, Arancini, and Savoury Bites. Each new product not only broadened Happy Belly’s offerings but also introduced new flavours to its loyal customer base.
In addition to the product expansions, Happy Belly secured placements with esteemed stockists such as Booths and Chatsworth House. These partnerships not only solidified Happy Belly's presence in the market but also significantly expanded its distribution network. Being associated with such prestigious retailers elevated the brand's status and credibility, opening doors to new opportunities and a broader customer base.
Crafting digital success
Happy Belly's meteoric rise is a testament to the power of a finely-tuned strategy, proving that even with limited resources, greatness can be achieved. We've been right there, driving the beat of this epic journey - something we're extremely proud of.
Ready to rock your brand’s online game? Whether you're a plucky startup ready to conquer or a seasoned brand looking to reignite your digital presence, we're here to ensure every riff hits hard. Let's crank up the volume and create some serious magic together.